Strategic partnerships help businesses grow and succeed by letting them pool resources, skills, expertise, knowledge, innovation, latest technology, etc. Partnering strategically is a great way to grow the customer base, access new markets, expand geographic reach, diversify product lines, cross-promote, utilize each other’s strengths, gain competitive advantage, boost sales and revenue, and support business resilience.

Strategic business partnerships can be very advantageous for businesses of all sizes. However, the partners must be competent to build, develop and make the best of the partnership.

Finding the right strategic partners for your business to function jointly and co-operatively to create mutual benefits and success is the most crucial task in strategic business partnering.

To identify the right strategic partners for your business:

Set Clear Goals And Build A Business Partnership Profile
One of the major reasons why strategic partnerships fail is the lack of clear goals. When partners team up without any definite purpose, just for the sake of partnering then the partnership is likely to head towards failure.

So, set concrete goals and objectives that you are wanting to achieve through this strategic partnering. Also, ensure that your intentions are impartial and mutually favorable. Being only self-focused and not reciprocal cannot work in the long run.

While defining the goals, ask questions like:

• What are your business goals?
• How to accomplish them?
• What is the time frame for attaining them?
• What goals would be achieved by partnering with other businesses?
• What type of company/business partnering can help you in achieving the goals?
• Which industry your business partner must be involved in?
• What are the weaknesses of your company? What kind of company can help fix these problems?
• What support/help could your company offer in return?
• What other benefits can you gain from this kind of partnering?
• How can you make the best of this strategic partnership?
• What according to you should be the ideal time frame for the partnership?
• Are you looking forward to having a long-term or short-term partnership?

These questions can help you in listing your business goals and create a precise profile of the type of businesses you need to team up with.

Do Intensive Research
Before you actually approach the potential partner, carry out intensive research about them. Understand their business thoroughly. Determine the favorable aspects and strengths they have to fulfill the business goals that you specifically want to achieve through this partnership.

Pursue the company you can gain the most by partnering with. Your partner must be potent in the areas you are struggling in so that they can support you to enhance your growth.

Also find out how you can benefit them, unlike others by this partnership so that you can interest them to team up with you. It is important to ensure that both your and your partner’s goals will be met by doing business jointly.

Pitch To A Potential Strategic Partner
When approaching a potential partner, be direct and to the point. They must get the idea of why you want to team up with them and what are you anticipating through this business partnership. Also, present them with a short bio of your company so that they can understand your business and business goals.

Identify the chief decision-makers and pitch directly to them. If they are interested in the partnership idea, present a comprehensive partnership proposal.

Be Honest And Transparent
Be upfront with your potential partners if you want to gain their trust and make the partnership work. Being candid with them makes certain that you both have a clear idea of what to anticipate in this possible partnering. Let them know about your business strengths and weaknesses and bring up the areas where you would want to leverage their support.

Similarly, talk about your offerings and how your strengths can help with the weaker aspects of their business. Give details on how can you support them as well.

Thus, you build confidence in your potential partner and get rid of their hesitations to make them proceed further partnering with you.

Dhunicorn, the Best Place To Look For Strategic Business Partners For Your Company
Finding the potential partner for strategic business partnering can often be overwhelming and taxing, even if you know how to find them. It is also time-consuming to find someone you can really trust and who shares the same values as yours.

At Dhunicorn, our business experts know what it takes to form the right strategic business model. We meticulously analyze and bring those companies together that perfectly match with their goals, intentions, values, insights and are ready to team up for the long-term.

Dhunicorn has a network of 40,000 public listed companies and many private companies around the world. We can carry out confidential exploration of potential strategic partners specifically for your company from our vast network of companies.

Apart from supporting your company in getting apt and stable partners, we can also assist you with the business model design, strategic planning till the execution and implementation stage.