Dec 13 2022
Top 10 Social Media Trends for 2023

The social media landscape keeps changing because of new trends blooming all over the world. On average, humans allot 2 hours and 27 minutes on their social media daily and that is the reason why social media marketing gets more attention these days.  If you want to know what’s hot and how to fit social media trends into your digital marketing campaign, you must know how social media trends continue to change and companies must adapt to innovatively share their communications with users. Social media works for brands in terms of improving brand reach, heightening conversion rates, creating customer loyalty, brand impression, etc. In this article, let’s know the top 10 social media trends for 2023 and how these trends will affect your business.

  1. Social commerce

Before the Covid-19 pandemic, social commerce was not a popular trend among top social media trends. Nonetheless, increased social media consumption because of the lifestyles of stay-at-home mandates created the perfect conditions for a social shopping explosion. According to eMarketer, social commerce will become an $80 billion industry by 2025. If you are an entrepreneur who wants to improve your online presence, you can utilize this social media trend for online consumers because shoppers use social commerce to look for updated brands, study products before purchasing, communicate with customer support, and buy items.

  1. Video content

Through the years, we have witnessed video marketing trends develop from 30-second ads and viral videos to live videos or ‘vlogs’ With the use of advance technology, people were able to produce more appealing video formats like 360-degree experiences, shoppable videos, and ephemeral videos. With a majority of digital marketing experts asking to focus companies on video marketing, videos on social media will gain much more popularity in 2023. Brands are now posting various videos frequently to connect with their customers visually.

Video content is the most engaging form of content in the digital world, and it will stay in the long run. Hopefully, more social media brands will come soon with additional services that support video content creation in the coming days. 

  1. Twitter as a trustworthy news portal

Some media platforms such as Facebook, Instagram, and Pinterest are primarily used as entertainment platforms, Twitter always reserved the spot for serious talks as a trustworthy news portal. It has become the go-to-resources for getting information on real-time events. Journalists and marketers are two of the main users of Twitter to check and update people or ‘followers’ on trending topics. Twitter has always prioritized news stories that come from around the world. In the coming years, Twitter is expected to allow only authentic news from reliable news sources. Use this social media to post and read authentic business news if you want to follow this trustworthy trend.

  1. User-generated content

User-generated content is a sort of content created by genuine brand users on social media. It is said that 92% of users rely on recommendations shared by brand consumers than advertisements. It can be in the form of a Snapchat story, Instagram Reel, Facebook review, or Twitter testimonial tweet. Several companies have started leveraging UGC as social proof that can depict the quality of their services or products. UGC is entirely authentic because users create the content without any influence of the brand. So keep adding UGC to your social media for promoting your brands.

  1. Social media communities

The rising number of social media communities can play a major role in promoting a brand. Since companies are trying to cater to the needs of customers, social media communities are highly useful for companies for adding their customers to social groups. These forums are very valuable in getting customer feedback and suggestions, performing discussions, promoting engagement, bringing users closer, increasing brand visibility, attracting more customers, creating an engaging environment, and sharing personalized content in favour of customers. Create a social media community or join popular communities for better promotion.

  1. Augmented and virtual reality

Each social media platform utilizes various tools when it comes to marketing and promotion. One of the latest tools that can appeal to your target clients is VR and AR reality.  Virtual Reality gives users the possibility to immerse themselves in the manufactured environment that portray actual places or imaginary world. Augmented Reality, on the other hand, connects contextual information on the intermediate physical environments users before their eyes and blends digital experiences with real life. Following the trends of adopting mixing reality for promotion is a fantastic idea. VR and AR scenes can make people with more potent and engaging since they present us a fully immersive experience. For creating next-level ads, companies can use experiences derived from photographic techniques applied in augmented reality, interactive instruction of programming, and digital cinematography.

  1. Identifying target audience

Identifying the target audience online is another important trend if you want to design a digital marketing campaign. With the support of online surveys, the company should find out the group of people who prefer services or products of their brands. Target audience identification makes a company recognize the characteristics, needs, and preferences of consumers of brands, and enables a brand to plan digital marketing campaigns based on buyer personas. It can also make a company focus on a niche market with a brand identity and if you want to generate valuable results on social media, you will be needing to target suitable customers and you need to target them with a message that they care about.

  1. Influencer marketing

In recent years, influencer marketing has experienced tremendous growth. It is when companies started working with influencers in order to gain more brand awareness and conversions among a specific target audience. For brands looking to enhance their consumer trust, brand recognition, and numerous other benefits, a potent influencer marketing strategy can be exactly what the customer ordered. Speaking of advertising, influencer marketing is one of the greatest social media marketing trends in 2023 is influencer marketing. If you want to use any potential influencer, this is the best time to do it.

  1. Rise of social justice and brand involvement

Every company should know how to tell a brand story based on social responsibility. With the right message connected to social justice, a company should create an engaging brand story. Storytelling can play a major role in influencing brand awareness and bringing in new customers. If the key concept of the brand is social justice, it will become a society-based branding.

  1. Connecting social media with email marketing

If you’re considering increasing the number of your social media follower, your mailing list is the best place to start. Email marketing, one of the best approaches in digital marketing, helps marketers send information to clients for various purposes. It is the practice of highlighting various aspects of the products and services of the brand by sending multiple messages. Social media ads should also have the email addresses of brands so that users can contact brands through emails.  

Conclusion

Several social media trends may rule the digital world in 2023. The above trends will have a massive impact on users and brands. If you follow these new trends, you may leverage your brand image on social media.  However, popular trends may change over time.  This is why you should keep your eye open to watch out for the best trends you can take advantage of. Initially, focus on a couple of trends you can fit into your digital marketing campaign and monitor what works for you to attract your audiences.

Syed Abdul Kader 0 Comments
Aug 15 2022
E-mail Marketing Strategy for Business Success

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

Email marketing supports marketers send information to clients for various purposes. It is the practice of highlighting various aspects of products and services of the by sending multiple messages. With newsletters, special offer messages, and instructional emails, email marketers reach clients to track information about how many times clients open a particular email and which links they click on more. Using such data can help marketers create marketing strategies to boost sales and promote the brand.

Apart from the marketing techniques of social media marketing, SEO, and affiliate marketing, email marketing is also considered one of the most effective marketing strategies. Email marketing is not only sending your message and brand name to many audiences as possible but also expressing your brand values to many as clients possible. It is the right informative approach to connecting clients with values and messages through strategic communication.

Creating an email marketing campaign is an excellent approach to sending messages to a specific audience. The key goal of an email marketing campaign is to promote the elements of the brand along with the qualities or benefits of a product or a service. Through this detailed article on email marketing, companies can learn various techniques from reaching the target audience with the support of an email list to optimizing emails in favour of mobile phones.

Goal Setting

Every business needs to have a clear goal. Goal setting can help companies measure the results of email marketing campaigns. For promoting brands or increasing sales, without setting marketing goals, all the efforts may go directionless. By reaching the target goals, a brand may achieve its marketing objectives. Your goals may either be for a niche audience or a general audience, but they should fit with your business and audience. Set an effective goal before launching a campaign.

An email list targeting an audience

If we want to run a successful email marketing campaign, we need an email list with the most effective email addresses that are authentically acquired. You need to focus on some essential approaches by which you can collect emails for email marketing.

Discovering the right target audience is the most important step in email marketing. Whenever executing email marketing, identify who your customers are since you can modify the elements of your services or products according to their exact needs.

Once a company understands the target audience, it can promote the brand based on customers, create a logo, colours, fonts, and tone of voice according to their needs, and make products and services for the right people.

The Quality of Content

Email marketing mainly depends on the quality of content we send to customers. The content without any quality elements will go unnoticed. For making the quality of content, two things are very important, the best subject lines and email messages.

Best Subject Lines

When it comes to email marketing, subject lines also play a major role. The subject line should be catchy and relevant to your message. Simply put, it should make your subject lines stand out in the crowd. According to various studies, most emails that have thought-provoking subject lines are opened by recipients.

Best Email Messages

No matter what kind of message we send, we are bound to send some good messages for effective email marketing. It’s good to keep subscribers with quality email newsletters that talk about recent milestones of our company. In email marketing, marketers have to focus on the quality of the content.

Avoiding Spam Filters

Avoiding spam filters is the most important aspect of email marketing. Sometimes when we send emails to our subscribers or non-subscribers, emails go to the spam folder.  If we are not aware of avoiding, our marketing efforts may become worthless. There are various technologies and techniques to avoid spam filters. There are some of the best approaches that avoid our emails going to the spam folder. You may use any of the approaches at the same time for a better result.

Optimizing for Mobile

Nowadays most consumers use smartphones all over the world. Mobile phones dominate every business sector and people from all walks of life. As a whole, without the support of mobile phones, the modern lifestyle will not be interesting and functional. If we create and send emails in favour of Smartphone users, several readers can read it at the same time.

Monitoring Results

By monitoring every email marketing campaign, marketers can get statistics on how they can execute better campaigns in the future. A comprehensive post-campaign analysis provides us with result-oriented information about the marketing campaign we conducted. Measuring the results of email marketing will continually develop our understanding of the target market and audience, content and themes, our products or services, and the latest industry trends. The following are the most important metrics which can support companies to analyse the success of email marketing.

Click-through rate

The click-through rate may be lower than the open rate. However, this metrics how well the email marketing campaign worked. CTR shows the number of people who clicked on various links in emails sent.

Open rate                            

It is the first and basic step to understanding how well email subscribers are receiving messages. This method tracks the number of people who opened emails sent.

Conversion rate

With conversion rates, you can get insights into your return on investment. If email marketers know the cost and the number of subscribers who are converting, they can get a clear picture of how profitable this email marketing is.

Bounce rate

By measuring bounce rates against open rates, email markers will get a concrete idea of the quality of email lists they have. If they have a high percentage of bounce rates, the list may be full of fake or old, or misspelled email addresses.

 

Conclusion

Across the globe, email marketing is one of the most effective marketing approaches. It is used by thousands of businesses from all sectors. There are several benefits that marketers can gain from email marketing.

If we want to reach the audience of the world, email marketing is the only platform that lets us instantly send a message to thousands of global customers from all walks of life. With the support of social media, we can spread the message to a global audience. However, by sending emails, we can know who we send to.

The most important benefit of email marketing is that every business can use this marketing strategy at a lower cost because we can send thousands of emails at a time.

Syed Abdul Kader 0 Comments