May 27 2023
Use ChatGPT in Your Start-ups and Stay Ahead of the Game

Artifical intelligence has been dominating the game competently and ChatGPT which stands for Generative Pre-Training Transformer, a cutting-edge AI language model developed by OpenAI, has become one of the key business development tools recently.  With the support of several machine learning algorithms, it analyses vast amounts of data, learns patterns, and generates human-like responses to textual inputs. Moreover, it has the ability to provide you with context-specific data. With a diverse range of trained texts, including books, news articles, and social media posts, ChatGPT can understand natural language and respond immediately and logically. Start-ups can leverage ChatGPT to gain a competitive advantage to stay ahead of the game.

 

Customer Support
Today’s era of fast-paced customer expectations and digital world, almost all businesses are consistently improving their customer support together with e-commerce experience. The success of every start-up depends on customer satisfaction. Customers come from all walks of life and expect quick and trustworthy support whenever they face any issue related to the product or service. ChatGPT revolutionized industries by providing content for all types of corporate purposes and has been earning credits as a potential as a game-changer at an early stage. ChatGPT can learn from customer interactions and recognize common issues. So it can suggest solutions to resolve customer issues quickly, thus decreasing response times and improving customer satisfaction. You can use ChatGPT to obtain content for the following types of customer support.

  • Chat support
  • Email communication
  • Knowledge base support
  • Multilingual content
  • Q/A section
  • Self-service support
  • Social media post
  • Telephonic conversation
  • Text message
  • Video support

 

Business Operations
As start-ups have limited resources, they need to enhance their business functions to maximize productivity. With the support of ChatGPT, start-ups can streamline their operations in several ways to create clear and concise standard operating procedures, develop performance metrics for analysis and improvement, and focus on cost control and budgeting. ChatGPT has been programmed to perform human-like reactions to a selection of prompts. It has the capability to absorb conversation in a variety of languages and to come up with comprehensive writing. Here are 10 types of business functions that can be enhanced with the techniques acquired from ChatGPT.

  1. Accounting and bookkeeping
  2. Customer relationship management
  3. Financial reporting and analysis
  4. Human resources management
  5. Inventory management
  6. Marketing automation
  7. Project management
  8. Sales forecasting and analysis
  9. Supply chain management
  10. Workflow automation

 

Product Development
Product development is a major function of every business. ChatGPT can help companies by providing techniques to build a minimum viable product, conduct market research for product validation, innovate with new features and technology, and prototype and iterate for continuous improvement. ChatGPT is a useful tool to Product Managers in terms of Predictive Analysis, Outreach emails, drafting survey questions, expanding product lines, monitoring competitors, and product recommendations.

 

Types of product development

  • Agile development methodology
  • Concept testing and validation
  • Continuous improvement and iteration
  • Idea generation and ideation
  • Market research and analysis
  • Product design and prototyping
  • Quality assurance and testing
  • Release and deployment management
  • User adoption and engagement
  • User experience testing and optimization

 

Skill Development
Greater efficiency can boost the overall growth of a company, making more profits and decreasing excessive expenses. To attend training for new knowledge acquisition, observe experts for analysis and learning, practice to improve proficiency and consistency, and set specific, measurable goals for development, employee skill development is essential. Let’s see the top 10 skills that are needed for business development and use ChatGPT to obtain techniques for improving related skills.

 

Types of skills

  • Communication
  • Conflict resolution
  • Customer service
  • Diversity and inclusion
  • Leadership
  • Project management
  • Sales and marketing
  • Team building
  • Technical skills
  • Time management

AI-supported management has been relevant for companies that aim to achieve 360-degree sustainability and ChatGPT is a tool that can seed up the transition by saving time and lowering the cost of sustainability management.

 

Cost Savings
With some cost-saving techniques, start-ups can reduce their labour costs and improve their bottom line. By using GPT, companies can generate content for obtaining cost-saving techniques to conduct a cost analysis for budget optimization, implement telecommuting for office cost savings, minimize waste for cost and environmental benefits, and upgrade equipment for energy efficiency and longevity.

 

Cost-saving techniques

  • Asset management
  • Automation and robotics
  • Cloud computing and virtualization
  • Energy efficiency improvements
  • Outsourcing and offshoring
  • Process optimization
  • Procurement optimization
  • Supply chain optimization
  • Vendor contract renegotiation
  • Waste reduction and recycling

ChatGPT may not be capable of providing service as humans do but it is cost-effective considering that it can work 24/7 in the customer service department which is highly advantageous for companies especially to the ones with worldwide customer base. 

 

Market Research
If you don’t know who your customers are, your sales and marketing efforts will become worthless. You need to make a clear statistics-based picture of your customers with the support of the market research team and ChatGPT is a prevailing tool that can provide useful insights and can help companies to make good decisions. You may use ChatGPT to get the following types of techniques for performing better market research.

 

Types of market research

  • A/B testing – Comparing two versions for performance
  • Case studies – In-depth analysis for insights
  • Competitor analysis – Researching competitors for insights
  • Customer feedback – Gathering feedback about products/services
  • Industry reports – Reports on specific industries or markets
  • Interviews – One-on-one conversations for in-depth insights
  • Observation – Collecting data by watching consumers
  • Online analytics – Analyzing data from online platforms
  • Surveys – Questions to gather information from people
  • User testing – Testing product with users for insights

 

Content Marketing
Content marketing is one of the key marketing approaches focused on creating and distributing content in the digital world although it has been proven that it can be time-consuming and the process is a bit redundant.  Content must be valuable, relevant, and consistent to attract and retain the target audience and to drive profitable customer action and the good news is that you can get some tasks programmed making the work more convenient and easier using ChatGPT. With this tool, you can systematize content optimization, generate leads and do keyword research.

 

Types of content that uses ChatGPT

  • Blog posts – Written articles on a topic
  • Case studies – Customer success stories
  • FAQs – Answers to commonly asked questions
  • How-to guides – Step-by-step instructional content
  • Infographics – Visual data representation
  • Interactive content – Engaging audience participation content
  • Podcasts – Audio education or entertainment
  • Social media posts – Short updates on platforms
  • Videos – Engaging educational content
  • Whitepapers – Industry insights and solutions

 

Conclusion
ChatGPT is a highly useful AI tool that will allow start-ups to go progressive with the speed of content production. However, if you don’t know the exact direction of obtaining the required data, it’ll generate useless and uninteresting data. So you still need to be able to think before you asking data from GPT. The more creative and productive questions you ask the more highly beneficial data you can get from ChatGPT.

Dhunicorn 0 Comments
May 16 2023
Uncovering Surprising Opportunities in the Inflation Economy

During a period of economic crisis, business aspirants should develop an attitude to think outside the box. The right path with the right strategies might bring a surprising opportunity. Any organizations that start marketing their services or products during an economic crisis will become more resilient because they prove that they are able to survive in an inflation economy. The first thing that start-ups need to do is to look at inflation in a different dimension. When they change their traditional mindset, they will come out of their comfort zones. In this article, let’s see a few sectors that can be a trendsetter even when an economic crisis exists.

 

Real estate
The real estate sector is one of the most popular options among investors because investing in this sector can improve in value amid high inflation. When it comes to investing in real estate, there are several ways to invest. Here is a list of benefits of investing in real estate.

  • Commercial real estate can provide steady returns.
  • An increase in property values benefits investors.
  • Interest rates rise and rental income increases.
  • Investing in properties in high-demand areas will make profits in the long run.
  • Investing in REITs can offer diversification.
  • Investment in real estate development projects can be highly profitable.
  • Property flipping can be profitable.
  • Rental properties offer consistent cash flow.
  • Selling property at a higher price after the inflation.
  • Short-term rentals can be lucrative.

 

Energy
The energy sector includes oil and gas production companies, fuel producers, and companies that provide energy producers with equipment, materials related to energy, and other energy-related services. Because of the ever-increasing need for energy consumption, this sector can be one of the best options during any higher inflation. Do you know how energy companies make profits during high inflation?

  • Energy companies’ profits increase with inflation.
  • Energy storage solutions can benefit investors.
  • Expanding into international markets can be profitable.
  • Increasing production can yield greater profits.
  • Investing in energy-efficient technologies.
  • Investing in natural gas production.
  • Investing in renewable energy infrastructure.
  • Selling energy to high-inflation countries.
  • Trading in energy futures and options.

 

Finance
Financial companies such as banks, insurance, and investment companies can play a fundamentally important role during any financial crisis in achieving economic growth. Hence, investing in this sector brings a lot of benefits and profits as given below. 

  • Asset management can benefit from inflation.
  • Increased volatility in the stock market.
  • Increasing loan portfolio yields.
  • Investing in private equity and hedge funds.
  • Investing in inflation-protected securities.
  • Investment in high-yielding bonds.
  • Offering fixed-rate loans with adjustable rates.
  • Raising interest rates can increase profits.
  • Trading in commodity futures and options.

 

Commodities
Investing in commodities such as gold, minerals agricultural products, oil and gas, copper, soybeans, etc. is an ever-growing investment opportunity.  In various dimensions of our lifestyle, we must depend on these commodities for our survival as well as our luxurious needs. Hence, the following key points will tell you why and how the commodity is one of the best investment options.

  • Agriculture product prices rise.
  • Diversification of commodities in a portfolio.
  • Increase in demand for energy commodities.
  • Increase in demand for industrial metals.
  • Inflation increases commodity prices.
  • Investing in commodity ETFs.
  • Investment in commodity producers.
  • Investment in precious metals.
  • Speculating on commodity prices.
  • Trading in commodity futures and options.

 

Healthcare 
The healthcare sector is the most important area in the corporate world, growing significantly faster. Hence, during the inflation economy, health sector-related companies such as biotechnical companies, medical device companies, insurers, and healthcare providers give you the best investment options. Find out the benefits of this sector.  

  • Healthcare demand increases with inflation.
  • Healthcare real estate development opportunities.
  • Healthcare stock market volatility.
  • Increase in demand for medical services.
  • Increase in healthcare insurance premiums.
  • Increased interest in telemedicine.
  • Investing in medical device companies.
  • Investing in pharmaceutical companies.
  • Investment in biotech start-ups.
  • Investment in healthcare REITs.

 

Education
Online educational platforms have become an important platform to educate students and adults from all walks of life, which function as alternatives to traditional studying and teaching systems. It is expected that future start-ups will come forward for enabling students with powerful e-learning courses on unique digital platforms. E-learning platforms have become the choice of investors around the world. Find out the benefits here below.

  • Education management organization investment.
  • Education REITs investment opportunities.
  • Increase in demand for education services.
  • Increase in demand for student loans.
  • Increased demand for online education.
  • Investing in edtech content providers.
  • Investing in education-focused private equity.
  • Investing in international education providers.
  • Investment in education technology companies.
  • Investment in vocational education.

 

Stocks
Investing in stocks is one of the most common investments in the world. Even though buying stocks is the riskiest option, potential gains make it worth it when it comes to investment opportunities. The key aspect of investing in stocks during a period of high inflation is to look for investment opportunities without spending any capital investment. Find out the benefits of investing in stocks here below.

  • Growth stocks can outperform value stocks.
  • Healthcare stocks may perform well.
  • Interest rate-sensitive stocks can perform well.
  • Investing in defensive stocks.
  • Investing in dividend-paying stocks.
  • Investing in emerging market stocks.
  • Investing in inflation-resistant stocks.
  • Investing in international stocks.
  • Small-cap stocks may perform well.
  • Technology stocks may perform well.

 

Conclusion
The sudden inflation may dramatically increase the cost of starting a business. However, for some business aspirants, it is an eye-opener if they use their business minds to challenge the inflation economy. In the last US economic crisis, some companies that had started during the inflation proved business successful, providing various technologies and services to provide products and services to customers. So every time is a good time if you know how to make it productive and prosperous.

Dhunicorn 0 Comments
May 9 2023
Defining And Getting Ready For The Future Of Connectivity

While 5G has just barely tip-toed its way into the world with its numerous promising opportunities, businesses have already started preparing for the 6G in full swing. It is often heard that connectivity has transformed business modes in the areas of safety and efficiency. This is because the revolutionary era of 6G technology is approaching us with a near-instant and unrestricted complete wireless connectivity fostering a promising future of an incredibly connected world.

6G is the acronym for the sixth generation of cellular technology. It is the next generation of mobile internet which means that it is the successor of 5G with enhanced capacity anticipated to deliver exceptional wireless connectivity and it is expected to become highly functional in the 2030s, building on social, consumer, and industry use-case mobile connectivity revolutions enabled by the promising features of 5G. 

Because there is immensely reliable low latency with 6G which means the network is highly optimized to respond with negligible delay, it offers the possibility of endless opportunities. These opportunities include three-dimensional holographic communications, the Internet of Drones (IoD), the Internet of Everything (IoE), digital twins / massively extended reality (XR) /virtual reality (VR), border surveillance, remote patient monitoring systems or telesurgery, Augmented Reality, Autonomous Vehicles (AVs) and many more, in a short way beyond the 5G can offer.

Although 6G technology is not going to be here till around the end of this decade, the business world comprehends that it is just the right time to prepare for the roadmap of forthcoming innovative technology.

So how should businesses move towards this leading-edge technology? What is the essential preparation needed for this radical era?

Let’s have look at the obligatory preparations the 6G technology calls for.

 

Build The Suitable Infrastructure

Businesses have to modify their setup to suit the new innovative technology they are adopting. The 6G technology market is anticipated to expedite massive improvements in the areas of imaging, presence technology, and location alertness. In collaboration with Artificial Intelligence, the 6G infrastructure will be capable of identifying the best place for computing to take place as well as data storage, processing, and sharing.  It is not any different for 6G too. For the implementation of this next-generation cellular technology, a business has to face the challenge of adapting effectively as well. For this, the business has to incur the cost of infrastructure that the 6G network necessitates.

Businesses must understand that for a 6g network, as it is expected to have a speed of 1Tbps, a relatively enormous infrastructure would be required. It may escalate the cost of the infrastructure, proportionately.

Another challenge that needs to be addressed is 6G networks may entail a considerable amount of spectrum to reach the projected speed. This can be very tricky as 6G networks can have just a limited amount of spectrum accessible.

 

Develop A Strong Cybersecurity Strategy

6G has the potential to connect practically 10 million IoT devices in a specific area. It will improve our dealings with Cyberattacks as researchers are saying that it will minimize the risk of digital dangers in the future. This aggravates the vulnerability of the connected devices to cybersecurity risk. With so many interconnected IoT devices, the risk is not just limited to computers and phones, in addition, it can pose threat to the network infrastructure too.

So, the outdated cybersecurity strategy has to be eliminated.  All businesses incorporating 6G technology must instigate the latest security, testing, as well as training standards and put them into practice. Robust cybersecurity must be designed and incorporated into the SDLC (Software Development Life Cycle) with integral securities that detect vulnerabilities and support the network’s recovery promptly in case of any attacks.

To conclude the vision of 6G, researchers are constructing a number of approaches to areas such as antennas, spectrum regulation, artificial intelligence, and machine learning- all of which will be needing full-bodied cybersecurity features to qualify their extensive adoption by industry and consumers in the future. 

 

Revise Seamless Networks

This sixth-generation (6G) wireless communication network is predicted to incorporate aerial, terrestrial, and maritime communications into a vast network to which they would be faster, more reliable, and able to support multiple numbers of devices with very minimal latency requirements.  6G entails omnipresent connectivity and thus necessitates pioneering radio technologies that support seamless integration of all wired and wireless networks as well as non-terrestrial networks which were tough to achieve with the previous generations of cellular technology.

Also, Artificial intelligence can be incorporated as the in-built element of the 6G network model. This can aid in boosting the performance of the intricate sixth-generation networks while making the same more efficient and flexible on top. Not just that, 6G technology also calls for further developments in IoT, and additional improvement in mobile broadband, apart from ultra-reliable communications beyond 5G.

 

Employ Policy To Facilitate Innovation, Availability, And Security

This is the most appropriate stage to develop the regulatory base and form global policies for 6G networking technology. Policymakers must come together with industry leaders across the world to decide on further spectrum allocations for mobile services, IMT identifications as well as harmonization.

Countries across the world must recognize their requirements, partake in the international regulatory process and outline their roadmaps, to enable their residents and economic sectors to get the greatest value from this upcoming technology while protecting themselves and their data.

The task of businesses here is to keep eyes open for these policies and create future business ideas plans and strategies accordingly if it involves 6G technology.

 

Build Consistent Global Industry Standards

Now as businesses have their hands on 5G while weighing up and modifying the established standards they can get a clear picture of the requirements of 6G. So, this is an apt time to initiate setting the basis and standards for the next generation of connectivity. A single, international standard that is applicable to all types of industries and topographies can do a lot in ensuring consistency and economic scale during the 6G rollout. 

A solid and consistent set of standards that is valid for each and every industry, all over the world is a way to guarantee standardization. All must contribute to assessing 5G standards through various demonstrations to prepare for the needs of 6G.  It is also a way to benefit companies by making their processes efficient and will minimize geopolitical issues that might lead to standard competition. However, at this stage, only general standards and not very specific ones can be framed.

 

Develop The Right People

People like scientists, physicists, researchers, engineers, and academicians are the ones who innovate and create new technologies and make them accessible to the world. So, when the newest technology is incorporated into a business, the business must fortify itself by fostering technology experts as well.

These experts may help the business by coming up with new ideas for the 6G application which can be commercialized by the business profitably. Therefore, businesses must put the effort into building a team of proficient individuals, and provide them with resources so that they can educate and train them to their best ability and close their skill gaps.

Although 6G is merely in the research stage currently, it is crucial to prepare and plan for the coming times. Businesses must be aware of the fact that transitioning from 5G to 6G technology can throw in huge challenges and it is never too early to set off, planning for 6G. This is actually the most appropriate period to take action to keep up the momentum of 5G while opening the way for its successor – 6G technology.

Dhunicorn 0 Comments
Apr 13 2023
Add Value to Your Business Transformation via Cloud Solutions

When you are looking for world-shattering approaches to transform your business, you face roadblocks because of limited resources and a lesser amount of development strategies. If you dive deep into cloud computing, you may add value with unlimited sources and strategies to your business transformations that will help you accelerate digital transformation. According to the statement of Fortune Business Insights, the market size of global cloud computing is predicted to reach USD 1,712.44 billion in 2029, at a CAGR of 19.9% during the period of year 2022-2029.

Everything in the world is moving fast in the age of digitization. We could have come across a sudden rise and fall in several industries. If companies need to meet modern-day demands, they can go for cloud computing to transform their businesses and stay ahead of the curve. Cloud computing offers you the fastest transformations to help grow your business with advanced resources such as servers, storage, networking, databases, software, analytics, and intelligence. Organizations could leverage the power of the cloud to move quicker, respond faster, and improve new revenue streams, generating exponential, lasting value. In this article, let’s analyse in detail how cloud computing could contribute more to business transformations.

Agility

The business model of every company needs to be constantly upgraded with innovative elements, the latest trends, or the requirements of new generations. Cloud computing delivers the essential infrastructure with continuous optimization across the organization with great agility which is not possible earlier. When companies are ready to be based on utilizing cloud computing elements, firms get ready to stay agile and are willing for the transition.

  • Ability to quickly adapt to market changes
  • Easy to collaborate with others
  • Easy to customize solutions
  • Easy to scale up/down
  • Easy to test and experiment
  • Faster time to market
  • Rapid deployment of new features
  • Reduced development time and costs
  • Reduced time to deploy
  • Reduced time to troubleshoot

Computing competencies are simply limitless.

Cost Effectiveness

Generally, companies are not interested to invest more and more to create a new infrastructure, as it needs a lot of cost and labour effectiveness. They want to advance the existing infrastructure with cost-effective approaches. Most companies in the world play this cost-effective business game for a long time. Nowadays, cloud computing allows companies to enhance their business functions with the minimum resources they use. When it comes to quick overall development, the cloud is, undeniably, more suitable as compared to other solutions.

  • Increased cost transparency
  • Lower energy costs
  • No maintenance fees
  • No need for physical storage
  • No need for upfront investment
  • Pay-as-you-go pricing model
  • Reduced need for hardware
  • Reduced software licensing costs
  • Reduced staffing requirements
  • Scalable usage and costs

Accessibility

For more than one decade, several companies have started developing continuously to promote their brands in the form of apps, as apps are delivering effective customer experiences with many advantages such as improved ROI, reduced complexity, and less manual operations.

Gradually, apps of all big enterprises and several SMEs are being more widely used by customers from all walks of life, which increase the demand for management of application integration in the form of cloud computing. Apps connected to cloud computing give users the ability to use them effectively, as cloud-based applications can also be accessed from any location using any internet-connected devices such as PCs, smartphones, and tablets.

  • Accessibility on-the-go
  • Anytime, anywhere access
  • Easy accessibility features
  • Global accessibility
  • Improved customer experience
  • Improved user experience
  • Increased collaboration
  • Increased engagement
  • Multi-device compatibility
  • Reduced barrier to entry

Security

Infrastructural issues and data loss are common in the digital world. However, when it comes to moving data to cloud computing, it authentically decreases the dangers of data loss, illegal access, and any other problems related to infrastructure. We can also protect data from potential dangers, as backups are generated automatically. Companies prefer to cloud computing because of more secure industry-wide advancements developed by cloud service providers and numerous cloud providers offer a wide set of technologies, policies, and controls that reinforce the security posture of any business by helping protect your data, application, and infrastructure from possible threats. Here below are some security techniques of cloud computing that companies might use in their business functions.

  • Advanced encryption technologies
  • Automatic software updates
  • Compliance with industry regulations
  • Dedicated firewalls and intrusion detection
  • Dedicated security teams
  • Reduced risk of data breaches
  • Regular security audits and testing
  • Regular security updates
  • Two-factor authentication options
  • User access control and monitoring

Scalability

Cloud scalability in cloud computing can increase or decrease IT resources as required to meet the changing demands of every situation and it is at its peak of becoming the new normal. Cloud solutions provide resolutions to anticipate problems like cybersecurity, managing big data, and quality control. To add up, evolving technologies such as AI are becoming accessible through cloud solutions. Companies will have an opportunity to increase data storage capacity, processing power, and networking by joining cloud computing infrastructure. This is one of the most technical, beneficial, and cost-effective features of cloud computing, as companies can grow up or down to meet the demands depending on the season, development, projects, etc. By distributing workloads among more servers as demand rises, cloud computing empowers businesses to maintain business continuity while attaining maximum benefits.

  • Access to advanced technologies
  • Easy to scale up/down
  • No need for hardware upgrades
  • Pay-as-you-go pricing model
  • Reduced energy costs
  • Reduced need for in-house IT staff
  • Reduced need for physical storage
  • Reduced software licensing costs
  • Reduced staffing requirements
  • Scalable usage and costs

Conclusion

Apart from the benefits given above, there can be several other reasons to adopt cloud computing. Hence, companies should assess their needs and solutions to create a future-based cloud migration plan. According to the study by Gartner, 95% of data workloads will be hosted in the form of the cloud by 2025, up from 30% in 2021. They have predicted that over 95% of businesses would go for cloud computing by 2025. For more efficient business operations and cost savings, every company should adopt cloud computing as it can support data backups and redundancy, disaster recovery solutions, and reduced risk of data loss.

Dhunicorn 0 Comments
Apr 4 2023
Capturing Opportunities In The Inflation Economy

The impact of covid-19 combined with the Russia-Ukraine war has devastated the global economy. Lack of enough industrial production and the shutting down of many businesses all through the pandemic times have led to the inadequacy of supply and thus incapability to meet the increased demand for goods. This gap along with the hike in energy costs triggered by the Russia-Ukraine conflict has ignited high inflation. And this inflation is likely to persist in 2023.

This is not good news for businesses. Because now they have to struggle with escalating input costs and diminishing the spending power of the customers. However, businesses must realize that every now and then, they have to battle challenges and tough times in order to survive.

So, to thrive right through this flaring-up inflation businesses must consider it as an opportunity to re-evaluate and streamline business processes and workflows, and invest in innovation and technology that can boost output and efficiency.

Let’s go through some of the ideas businesses can implement to get ahead and be successful in this inflation surge.

 

Going Digital

Adopting digital technologies is a great way to counteract the unfavorable impact of inflation. It helps in improving cost-efficiency by modernizing outdated legacy systems. It supports by enhancing workflow efficiency and automating tasks, which means productivity gets better.

Going digital during rising inflation can be advantageous. Businesses across the world making digital transformations have raised the customer experience standard very high. Keeping up with the increased expectations of the customers is important to stay ahead of the competition. Organizations leading the digital transformation tend to have lower expenses in doing business and it is one of the benefits of the current inflationary situation.

Digital technologies not just improve business efficiency but also aid in analyzing and making the most of the data collected. It can help business people in informed and accurate decision-making.

Such digital transformation efforts have a long-term positive impact on business costs, product prices, and services. Overall, it can boost profits and revenue as well as drive business growth.

 

Employing Dynamic Pricing Strategies And Tactics

Rather than increasing the price of the products to cope with inflation, adopting dynamic pricing is a wiser option, especially to retain price-sensitive customers. The price of any product hinges on a number of variables such as changes in the market, rise and fall of demand, prices of the competitors, etc. Businesses can have the option of altering their inflationary price response by customer and product segment and study both margin performance together with the customer’s willingness to pay. Performing this precise approach could help with gaining profits and making good customer relations.  Changing the price for the product or service as per the fluctuations of those variables allows businesses to adapt and be agile even if inflationary pressures occur.

It lets the customers purchase the products at the best deals during financially pressing times and thus supports businesses in retaining their customers. Additionally, it can benefit businesses by preventing them from price gouging as well as price deflation, thus beating the competition lucratively. This ultimately carves the path to long-term success.

However dynamic pricing can be a cumbersome and time-consuming task if done manually. So, it takes AI-based software to automate the task effortlessly, and consistently.

 

Reconsidering Product Offerings

Certain products or services are more prone to inflation than others. At this time of inflation, companies should consider downgrading products so they would not have to change prices. Customers consider pricing meticulously but may not sense the small changes may it be size, weight, or the packaging of their purchases. Taking off such underperforming products or services can facilitate dealing with inflation effectively. Because, by doing so businesses incur lower overhead expenses, create an efficient marketing plan, and cater to a more specific customer base.

Also, it can help in directing focus on those products that have the probability of fetching more profits.

 

Personalizing The Customer Experience

Customers feel valued if they receive service customized service to suit their needs and preferences. Taking customer service for granted can be a risk to any business’s value because they tend to be more loyal to the companies offering them personalized experiences. Countering price increases while reducing efforts in service and experience can push away existing and potential customers.

To offer such high-impact personalized service, companies must undertake a customer-centric approach. Also, the service delivered must also be prompt, responsive, friendly, and pertinent to customers’ individual preferences.

 

Considering Supply Chain Optimization

Supply Chain disruption is bound to happen when inflation flares up. Inflation equates to a limited supply of goods during increased demand for those products, which may be a need or a want. However, the optimized and resilient supply chain can help businesses not only mitigate the supply chain disruption but also support them to thrive by means of innovations that spring up growth.

Utilizing a supply chain platform is a great option as it integrates all the resources, data, processes, and technology in such a way that everything is centralized and can be accessed in real-time, online. Supply chain and procurement also should play their part by being resilient and by serving as coordinators between suppliers and businesses.

 

Adopting New Business Model

This is a strategy applied by many successful companies in the past, during the Great Inflation in the 1970s.

To start with, the existing business model must be analyzed to figure out the flaws in it to ensure that the new model does not replicate the same. Since the markets are changing constantly, the major trends of the markets must be scrutinized and utilized. Inflation can make customers switch preferences in order to make the best use of their purchasing capability. This simply means that they tend to consider their expenses and needs and this can be an opportunity for businesses to launch new products and remove the slow-moving ones to match their customers’ preferences. 

To develop a winning business model the company must have an in-depth understanding of its customers and must consider them as the main aspect. So, detailed customer research plays a huge role in this.

The data obtained by thorough customer research is like a magnetic compass and steers the business owners in the right direction and helps them make well-informed decisions so that the chances of failure are trimmed down. It is equally important that the newly innovated business model does not drift away from the original business the company is actually in.

 

Using Promotions

Promotions are a great way to help businesses walk on the thin line of setting prices that hold margins without hurting the customer relationship. Customers are big fans of discounts even during a healthy economic situation and in economically hard times, the majority of customers count on companies that offer them promotions and it makes them feel that the particular brand cares about them and so they remain loyal to such brands even when normalcy returns.

So, businesses can go for loyalty programs devised to get returning customers. Product bundling is another option to increase sales by stirring the customers to buy more to save more. If personalized it can satisfy the requirements and preferences of customers and can be an immensely valuable opportunity to cross-sell and up-sell. Increasing the transaction size and frequency of the existing customers can enhance profits and grow the business explosively. Another way is to pinpoint where else the customers are spending and then target these products accordingly. Once these goods have been identified, discounts and promotions can be given to such products if it’s existing in the business’ products list, or look for a supplier who can give you a good bulk price and then promote it. 

By applying innovative ideas as well as the right strategies, businesses can find opportunities in adversity and navigate smoothly through tough situations like inflation. It also prepares them to understand and adapt to the instabilities of the economy. It also trains them to be more nimble and powerful, instead of getting succumbed to challenging situations.

 

Dhunicorn 0 Comments
Mar 27 2023
Connect with freelancers who can deliver the right talents!

As a business owner, you may have the opportunity to explore an endless number of approaches to develop your business with sustainable and successful resources. Among these ways, hiring freelancers is one of the most powerful approaches you can use to boost your business growth and expansion.

As you are well aware of the digital world, you might have come across professionals and independent freelancers that contribute various services to help you write your blog, create a website, write social media posts, and even develop new apps or software. With the right freelancers, you will apply the right expertise to develop a variety of functions in your business to achieve your business goals.

Freelancers offer flexible and cost-effective services for several business needs. Whether you need writing and editing services, design services, programming and web development services, project management services, virtual assistant services, or translation services, there are freelancers with different skill sets around the world. In this article, let’s find out how freelancers can help boost your business.

 

Admin Support

Fed up with endless admin tasks consuming your valuable time?

Freelancers are ready to perform and facilitate the execution of your administrative activities and procedures for your everyday office operation. Trusted freelancers will provide you with professional administrative support as per your business needs. Here below is what freelancers can offer you:

  • Data entry
  • Email management
  • Calendar management
  • Online research
  • Travel arrangement
  • Customer service
  • Virtual assistance
  • Appointment scheduling
  • Invoicing & billing
  • File management

 

Customer Service

Are you on the hunt for top-tier customer service experts?

Customer service determines how much value you contribute to your customers with your products or services. If you support your clients with the right customer services, you can retain your existing customers and find new customers. With freelancer services, get connected to the right professionals to get work done quickly.  Freelancers can offer a wide range of customer service supports, including:

  • Email support
  • Live chat
  • Phone support
  • Social media management
  • Complaint handling
  • Order processing
  • Refund processing
  • Technical support
  • Ticket management
  • Multilingual support

 

Data Science & Analytics

Looking for high-impact professionals to handle your business data?

Big data is accepted in almost every vertical. Data scientists and analysts can have a firm hold on critical thinking and analysis. Freelancers from these two skill sets will pay great attention to details while solving your problems. Here are some freelance services that are related to data science and analytics:

  • Data mining
  • Data cleaning
  • Statistical analysis
  • Machine learning
  • Predictive modelling
  • Data visualization
  • Big data analytics
  • Business intelligence
  • Market research
  • Data warehousing

 

Design & Creative

Want to grow your business with a pool of creativity?

Freelancers that have in-depth brand strategies ensure the authenticity and wellness of your business with a creative and powerful brand identity. Responsive and cutting-edge design and creative services are an ideal choice for your business needs those resulting in increased revenue and faster growth. So highly skilled freelancers will deliver premium-quality design and creative services, including:

  • Graphic design
  • Logo design
  • Illustration
  • Animation
  • Video editing
  • Branding
  • Web design
  • Print design
  • Packaging design
  • UX/UI design

 

Engineering & Architecture

Want to outperform your competitors with superior engineering?

If you find freelancers with expertise in architecture and engineering, you can take on more projects much easier. Freelancers, from a regional and global network
of architecture and engineering service providers, are ready to get hired on demand. Hire them for the following services:

  • CAD drafting
  • 3D modelling
  • Structural engineering
  • Mechanical engineering
  • Electrical engineering
  • Civil engineering
  • Architectural design
  • Prototype development
  • Project management
  • Technical documentation

 

Website & Networking

Searching for the best and brightest in networking?

Companies that require more assistance in finding freelancers that have high expertise in web development and networking may use freelance services. Freelancers enable companies to collaborate directly without third-party intervention and allow companies to provide feedback on their work. Here below are some freelance services:

  • Web development
  • E-commerce development
  • CMS development
  • Database development
  • Cyber security
  • Network administration
  • Cloud computing
  • IT support

 

Legal

Want to protect your legal rights and be accessible to legal advice conveniently?

There are several platforms that aim to bridge the gap between freelancers that provide legal services and companies. With these platforms where attorneys and law firms are ready to handle any legal work, you can make sure that you can find and hire the best freelance legal services to handle the legal issues of your company. Here below are some freelance services based on legal topics:

  • Legal research
  • Contract drafting
  • Contract review
  • Intellectual property
  • Corporate law
  • Employment law
  • Regulatory compliance
  • Litigation support
  • Mediation
  • Arbitration

 

Sales & Marketing

Seeking talents to take your sales and marketing techniques forward?

Sales and marketing are two key areas that you need to focus on for your business growth. If you follow the right strategies, your business will get skyrocketed very quickly. With relevant and dynamic sales and marketing techniques, freelancers will assure to help your business expand and meet the desired goals. Find out some sales and marketing services from the list of services given below:

  • Market research
  • Lead generation
  • Email marketing
  • Social media marketing
  • SEO optimization
  • PPC advertising
  • Branding
  • Explainer video
  • Analytics & reporting
  • Sales funnel optimization

 

Translation

Looking for skilled translators to expand your global reach?

As we are living in an interconnected world, business is highly globalised. One of the biggest challenges of every company is customizing content in local languages. With skilled translators, freelancers support all types of companies. Some following services will help you explore the world with customized content:

  • Document translation
  • Website translation
  • Localization
  • Multilingual support
  • Technical translation
  • Legal translation
  • Medical translation
  • Audio transcription
  • Subtitling
  • Interpretation

 

Mobile & Software Development

Want to handle client projects with global software developers?

Freelancers will help your business transform with mobile and software development services that give your clients digital experiences of your branding. They ensure that your users understand your app and software purposes and have amazing experiences while exploring it. Here are some freelance services:

  • Front-end development
  • Back-end development
  • Full-stack development
  • Mobile app development
  • Web app development
  • API development
  • UI/UX design
  • Database development
  • Quality assurance
  • Software testing

 

Writing

Searching for content writers who can craft the perfect words?

If you use different types of content for social media advertisements, e-brochures, digital marketing, and search engine optimization for promoting your brands, you can find out new customers to make revenue fast. Some freelance services mentioned here below will help you to find out different types of customers:

  • Blogging
  • Article writing
  • Copywriting
  • Technical writing
  • Concept development
  • Editing & proofreading
  • Creative writing
  • Press release writing
  • Scriptwriting
  • Academic writing

Trades & Services

 

Want to provide clients with exceptional trading strategies?

Growing your business with freelance business services will lead to having better clients to work with.  By utilizing some of the following services that successful freelancers have built, you’ll be able to make the right strategies to reach your business goals:

  • Financial consulting
  • Marketing consulting
  • Project management
  • Risk management
  • Business consulting
  • Technical analysis
  • Trading strategy
  • Portfolio management
  • Inventory management
  • Pricing strategy

 

Conclusion

By using freelance services, find a diverse range of talents and expertise for cost-effective solutions. With a world-class freelance marketplace, companies are empowered to excel in their tasks with highly effective freelancers.

DhuMall offers flexible and cost-effective freelance services for several business needs. Whether you need writing and editing services, design services, programming and web development services, project management services, virtual assistant services, or translation services, we have freelancers with different skill sets around the world.

DhuMall is the global marketplace for companies and entrepreneurs to explore various products, services, and opportunities from 200 countries and territories. Contact us to get your projects done by experienced freelancers.

Freelance Services
Dhunicorn 0 Comments
Mar 24 2023
Solidifying Company Culture in a Hybrid World

After the era of a global pandemic, global company culture is being redefined as a result of the rising number of employees that work from home. For three years, executives, managers, and HR professionals strive hard to maintain a healthy company culture in a hybrid work model. According to several studies, company culture can create а significant impact in driving returns on investment and sales. A healthy workplace culture improves productivity and drives performance to keep employees focused. It reflects the company’s health and potential for growth. Before solidifying your company culture, one must understand the benefits of a strong company culture in a hybrid work model.

Impact of work

The impact of work is a vital ingredient of company culture in a hybrid model. Higher officials or (How about ‘Leaders’) should teach employees how good company culture impacts the nature of work. They should be responsible for managing the new work environment and maintaining a healthy working atmosphere. As a result of the latest hi-tech workplace conditions, employees are more attuned to questions about the purpose and impact of their work, and they can statistically understand how their work impacts the development of the company and why they should keep doing it. Since they could understand the importance of team members’ work, its effect reflects overall outcomes.

Inclusiveness

Having communications online and conducting meetings virtually are important ways of promoting inclusiveness in a hybrid world. Online meetings connect everyone on one platform. This expresses that the voice of every employee has the same reputation in any context of group discussions, which reinforces a sense of drive. Inclusiveness joins the power of everyone to have great decision-making. Inclusiveness provides a company with several benefits such as increased employee engagement and trust, new perspectives and innovation, better decision-making, improved performance, stronger business results, profits, etc. A number of ways to improve efficient practices are to invest in such development programs or training. 

Accountability and Responsibility

In a hybrid model, company culture plays a crucial role in maintaining accountability and trust within the team. Without a strong culture of accountability, trust and connection can easily erode, leading to disengagement and poor performance. Therefore, it is essential for leaders to prioritize healthy conflict as a means of fostering open communication and promoting a culture of transparency. Failure to have this can largely impact team solidity and leaders should be the number one example for their employees by doing this, employees gain more confidence to socialize and engage more in their workplace. By encouraging healthy disagreement, leaders can ensure that important issues are addressed and resolved, rather than being ignored or blown out of proportion. In this way, a strong company culture in a hybrid model helps teams thrive and achieve their goals.

Accessibility of Higher Officials

As a higher official, it is highly vital that you are easily accessible. Your presence should be felt and be less intimidating to the staff. The accessibility of higher officials enhances the performance of team members, creating a greater sense of unity and can minimize the feeling of being left out and disconnected. In a hybrid model, it is very easy to achieve accessibility of leaders and executives, as you can every employee online in every meeting regardless of their positions in the company.  Regularly talking with employees, getting opportunities to answer their queries, and informing them that you welcome their suggestions are all important approaches by which you can help strengthen the culture of your company.

Remote Work

Remote work has become more prevalent in recent years, and the COVID-19 pandemic has accelerated this trend even further. Many companies are now adopting hybrid work models, where employees work both remotely and in person. Remote work can help to strengthen company culture by emphasizing communication, flexibility, diversity, inclusion, and teamwork. By adopting a hybrid work model, companies can leverage the benefits of remote work while still maintaining a strong sense of company culture. In this hybrid world, remote work can actually help to strengthen company culture in several ways. Managers, leaders, and HR Professionals should prioritize reaching out to the people both virtually and in-person because solidifying a hybrid work culture does not happen overnight. It comes with continuous effort, consistency, and empathy. 

Project Success 

Nowadays, every project’s success depends on an effective company culture that is based on a hybrid work model. As a business owner, you must consider what your company culture strategy is and identify two or three hybrid work models you need to drive project success. A successful company culture that supports project success can be considered by several factors, including:

  • Clear communication
  • Interpersonal trust
  • Adaptability
  • Continuous improvement
  • Collaboration
  • Rewards and recognition
  • Goal-oriented tasks

Suggestions and feedback

In a hybrid work environment, where employees are working both remotely and in person, a strong company culture can help to facilitate the exchange of valuable suggestions and feedback. Whether it is from a manager, customer or from colleague, every feedback from all avenues matters in nurturing people and bringing them to collaborate. A strong company culture in a hybrid world supports the exchange of valuable suggestions and feedback by creating a culture of openness and transparency, providing multiple channels for communication, encouraging active listening, and recognizing and rewarding valuable contributions. This can lead to a more engaged and productive workforce, as well as better decision-making and problem-solving and people can be aligned in achieving the company’s goals.

Conclusion

Solidifying company culture in a hybrid world is strongly related to the development of a company. Developing a hybrid company culture is not an automatic process but a continuous effort. Every leader must ensure that employees know how to create the desired culture in their work context and behaviour, regardless of their geographic locations. Why is good company culture important? Here’s how:

  • A strong company culture in a hybrid world will encourage open communication and transparency. When employees feel comfortable sharing their opinions and ideas, they are more likely to provide valuable suggestions and feedback.
  • In a hybrid world, it’s imperative to have multiple channels for communication, such as video conferencing, instant messaging, and email. This allows employees to communicate in a way that is comfortable for them, which can lead to more effective communication with multiple channels.
  • To receive valuable outcomes, it is important to encourage active listening. This means not only listening to what employees have to say but also asking follow-up questions and providing feedback in return.
  • In a hybrid world, it is important to recognize and reward employees who provide valuable technical support. This can be done through formal recognition programs or simply acknowledging the contribution in a team meeting or email.
Dhunicorn 0 Comments
Feb 24 2023
Key Steps for Successful Business Transformation

In today’s fast-paced, ever-changing business world, business transformation is immensely crucial for success. Companies tend to expand, move quickly, reinvent, boost organizational health, and keep expanding their goals. Then it should have measurable results. Every business makes some improvements from time to time that are mostly incremental. But some companies have to make dramatic, fundamental shifts in the way they operate to cope with the external and internal changes in the organization such as the emergence of new technology, market changes, merger and acquisition, low profitability, increasing expectations of customers, etc.

Depending on the factors that need to be focused on to fulfill company goals, changes may be carried out in a certain department of the organization or the entire organization itself. Businesses have to do suitable modifications to their processes, personnel, systems, and technology to achieve their business goals, smoothly.

To lead the business in the right direction, certain changes are essential, for example; getting into mergers and acquisitions, replacing employees or outsourcing, introducing new products to gain a competitive advantage or stopping a non-profitable product line, adopting a new business model, etc.

However, this is not a simple process and there are high chances of failure too. To avert such situations, businesses must ensue certain approaches.

Let’s have a look at the key steps that businesses must follow for effective business transformation.

Figure out which areas need to be modified, enhanced, or eliminated
Companies that have successfully gone through transformation move and improve quickly and restart often. Not identifying the area that needs to be dealt with to bring improvements will make the whole effort of transforming the business go in vain. So, to discern the same, business leaders have to go through the prevailing business processes.

This is a comprehensive and exhaustive course of action and existing workflows, methods, policies, and systems of everything right from crafting the product or service to the customer experience at the final end have to be evaluated. This helps in identifying the bottlenecks that hinder carrying out what needs to be accomplished. Thus displays a clear picture of what needs to be changed, improved, or eliminated.

 

Determine the expected outcomes
Comprehending what the desired expectations are help in establishing the appropriate process to make the business transformation. Alignment plays a big role in determining the outcome of a business transformation. The efforts should align with the right goal and intentions. Moreover, determining the anticipated outcome and orienting towards it can help in setting up significant and reasonable milestones.

The outcome the business looks forward to must be clear and precise. Likewise, persuasive data that confirms that the business transformation will work out as well as measurable metrics must be established. Using such quantifiable metrics throughout the process is crucial for successful business transformation. The transformation does not end in implementing changes, the goal is to get the business outcome out of those changes.

 

Involve the relevant people
Get specialists and leaders of various departments to make a meticulous and detailed transformation as well as a change management plan. Also, involve stakeholders as their valuable advice can be leveraged to effectively cut risks and optimize returns. These people should have a better understanding of what the company goal is and apply it to their jobs and do whatever is expected of them to deliver differently. If they have no idea how to connect to the transformation, then their habits and performances won’t change.

Employees are the ones who take the action journey to accomplish the targeted outcomes. So, it is equally important to communicate it to the employees and engage them to get their perspectives and innovative ideas. Also, the company must aim to meet the customers’ needs. Any endeavor for business process transformation must revolve around delivering the customers the experience they expect and beyond that. Hence feedback from customers must be taken into consideration.

 

Create specific strategic plans
Business transformation is immensely risky and if not done methodically and carefully with proper strategies may lead to business failure too. And so, it is imperative to make specific strategic and actionable plans to ensure that the business survives the huge shifts. Such plans can be beneficial in creating a detailed roadmap for achieving the company’s goals. Undergoing transformation without proper planning can result in the incorrect execution of strategies and move.

A primary estimation of the budget and schedule is vital during the planning stage. While planning, the areas, work processes, as well as systems that may get impacted by the process of transformation must be discerned.

Employees’ engagement and their capacity to adjust and adapt are indispensable, as the company has to face new challenges along the way of transforming business. It is important to plan the way of communicating the changes to the employees as well as customers. Apart from that the company also has to create a risk mitigation plan to manage unfavorable situations, if the business transformation did not work out as projected.

 

Develop an effective change management process
Business transformation involves colossal modifications in the company. Consequently, powerful change management is critical. A well-developed change management system facilitates tracking, measuring, and evaluating the transformations that are being carried out and figures out how the changes are impacting the entire workplace. Supervising a significant company transition can boost people’s productivity and create a meaningful bond that can enrich performances if being handled properly.

Successful business transformation is not feasible without making certain that the accurate information gets to the relevant workforces at the apt time. So, the relevant teams that execute the change must be capable of communicating effectively.

 

Executing the proposed process
It is essential to involve the workforce in the whole process however hastening the implementation step is not wise. All it does is put immense pressure on the current operations and the employees which can eventually bring up problems such as employees’ resistance towards change.

Business transformation incorporates several steps and activities and so can never be expected to happen instantly. It requires years of dedication to executing the resolved strategies, although it also depends on the factors such as the size of the company, the resources available, etc.

It is hard to make sure that the change is creating a favorable outcome on the operation if several changes are instigated simultaneously to the existing system. On the other hand, a steady and systematic approach helps in ascertaining that every single change is perfectly implemented, measured, and modified as required before progressing on to the subsequent activity of the established plan. It is also equally important to re-evaluate the implementation plan on a regular basis so that necessary alterations can be made along the process. A business can make use of Key Performance Indicators. The business transformation project is only as good as the metrics used to evaluate its development and alignment with its goals. Making use of performance evaluators at the beginning and during the transformational phase must be taken into consideration to achieve success. For many companies, reduced expenses, better profits, and progressive customer feedbacks are decent indicators of business growth. 

For many businesses, executing business transformation may not be an option but a necessity to keep going further. Although weighed down with risks, if implemented correctly and strategically, following the key steps, can unlock new opportunities and bring about incredible growth and success to the company.

Dhunicorn 0 Comments
Feb 17 2023
Must-have Digital Technologies for Optimizing CX in 2023

A digital-first approach is a key marketing aspect in 2023, as it empowers companies to reach and engage with customers through various digital channels. The majority of customers expect quick and convenient access to information and services. Hence, digital channels can help companies advance customer satisfaction, stay ahead of competitors, and drive growth. In this article, let’s study the top ten must-have digital technologies for optimizing CX in 2023. By embracing these ten tools and technologies, companies can increase the quality of customer service without increasing costs.

  1. Contact Center as a Service (CCaaS)

CCaaS is a cloud-based solution that allows companies to use the software provided by a CCS provider. It is another option for an on-premises call center and bundles an entire communication solution fixated on scalable customer experience. By lowering the amount of technology, companies can reduce the requirement for internal IT support. Due to the ability to pay for the essential technology in a consumption model, they can provide better service to their clients with minimum investment. It will also empower companies to provide an omnichannel communication strategy while delivering an excellent customer experience.

  1. Marketing automation software

This type of software helps companies send messages to their target customers based on their purchase history, demographics, and interests. It is user-friendly and can create campaigns with just one click. It has a streamlined user interface and drag-and-drop components which is very much the same as the other apps being used nowadays. With the support of this software, all types of companies can develop and execute marketing campaigns quickly and effortlessly.  So companies can reduce their time consumption for customer service so that they can focus on solving critical issues.

Benefits of Marketing Automation Software

  • Better customer experience
  • Cross-channel marketing campaigns
  • Full control of customer interactions
  • Value-added accountability in the workplace
  • Increased lead-to-sale conversion rates
  • Marketing and sales alignment
  • More space for creativity
  • Smooth customer service
  • Customized marketing strategies
  • Precise reporting
  • Reduces staffing expenses
  1. Chatbots

Chatbots work with the support of AI to have conversations with human customers via the internet. Companies have developed various chatbots for customer support activities and large number of brands have invested to Chatbots to improve their customer experience. Several firms, due to the ability of chatbots to respond to client inquiries, have installed on their websites to meet modern consumer needs.

Benefits of Chatbots

  • More generated leads and increased sales
  • Better customer insights with 24/7 availability
  • Better user experience because of multilingual support
  • Enhances operational efficiency
  • Cuts expenses to businesses while giving convenience to customers
  1. Customer relationship management (CRM) systems

Managing customer relationships is one of the key technologies that provide a great experience to companies. It assists customer-centric companies by placing customers at the centre of the business with proper strategy and plans.  Technology nowadays can improve human potential by having the proper CRM technology and tools that are capable of doing the processes and helping people to focus on their priorities requiring human touch.   A CRM system empowers companies to keep track of all types of data related to customer interactions. It also helps companies handle their pipeline, discover opportunities, and quantify the success of digital marketing campaigns.

Benefits of CRM

  • Automated sales reports with more accurate sales forecasting
  • Better customer service with increased sales
  • Centralized database of information
  • Higher productivity and efficiency with detailed analytics
  • Streamlined internal communications
  • Helps manage campaigns across sales and marketing
  • Consistently generate quality leads and opportunities
  • Customized customer experience
  1. Email marketing software

Email will always be an essential digital marketing component despite the fact that there are new online platforms being launched. It’s a recognized method of boosting customer acquisition and engagement. Email marketing software empowers companies to design and send customized email messages to their customers. With various types of messages such as product announcements, coupons, or information about upcoming events, it supports companies to track the success of their marketing campaigns. It also helps companies to identify the right customers that are likely to respond to particular types of offers.

Benefits of Email Marketing Software

  • Collecting feedback and surveys
  • Communicating with your audience
  • Creating personalized content
  • Generating traffic to your site
  • Having a setting for self-promotion
  • Producing cost-effective and timely campaigns
  • Providing more value to your audience

 

  • Reaching the right people at the right time
  • Heightens Brand Awareness
  • Minimize expenses for the promotion campaigns and overall business
  1. Mixed realities

Mixed realities, the combined forms of Virtual reality (VR) and augmented reality (AR), transform how customers and sales reps communicate and interact. Basic examples for this are virtual makeup applications and Snapchat or Instagram filters. In order to come up with a mixed reality experience, you don’t need to stress about physical hindrances, but you will be needing artificial intelligence and cloud computing. This technology will reimagine how sales reps or agents can interact with customers more effectively by adding more visual value to their communications. Companies can suggest better solutions with the support of an immersive visual user experience.

Sectors that need the support of Mixed Realities

  • Construction
  • E-learning
  • Entertainment
  • Healthcare
  • Manufacturing
  • Retail
  • Sports
  • Tourism
  • Construction and Engineering
  • Training
  • Marketing
  1. Self-Service

Customer self-service portals have become an excellent section, as they enable customers to help themselves. Self-service technology puts a control power in our hands. It permits is to perform various tasks without needing the help of another human being and almost all of us come across self-service technology daily from digital touchpads that can take orders in restaurants to gas stations with credit card readers. Without any fair knowledge of technology, customers can easily browse through the knowledge base, use self-service tools, and contact customer support team if they want to know more details about products and services.

Benefits of Self-service

  • It boosts website traffic.
  • It advances agent productivity.
  • It leverages personalised information.
  • It decreases customer service costs.
  • It imparts new skills to customers.
  • It provides bigger customer retention
  • 24/7 availability
  • It heightens customer satisfaction

 

  1. Speech analytics

We can define speech analytics as a contact hub intelligence instrument that uses technologies such as audio analysis, data visualization, natural language processing and automatic speech recognition. It is widely used for automated surveys, letting customers respond to survey questions via call and extracting insights. Speech analytics can reveal keywords or themes that normally provoke certain feelings. With the support of speech analytics, companies can identify emotional signals, customers’ sentiments, and positive interactions.

Benefits of Speech Analytics

  • Identifying customer needs and interests
  • Offering personalized services
  • Understanding customers better
  • Supported training data and performance improvement
  • Provides feedback to fasten up sales
  1. Customer experience management (CXM) systems

For the past years, companies have been prioritizing the relevance of managing cuthe stomer experience and software firms have been working on creating a CRM software to help businesses handle their customers. A CXM system goes beyond managing CRM. With the ability to collect feedback and data from all customer touchpoints, it can provide a holistic view of the customer experience. CXM focuses on the listening part and hotels, airlines and F&B industry are realizing its value to customer experience. CXM is driving growth for companies such as retail, CPG, media, technology, healthcare, and financial services.  It can advance marketing campaigns, customer interactions, and website design.

Benefits of CXM

  • Better customer engagement
  • Higher customer retention
  • Improved crisis management
  • Increased brand equity
  • Reduced costs of service and marketing
  1. Customer data platform (CDP)

A customer Data Platform (CDP) is a set of applications that works together to develop a unified permanent customer database. It helps a business to get to know their customers more. CDP’s main function is to construct an integrated client database that can at the same time address multiple downstream problems. This database will have an access to other applications. Data gathered from various sources is cleansed and merged to provide a comprehensive consumer profile. This data is subsequently accessible to other marketing platforms. With the support of the insights from the CDP, companies can predict customer behaviour and perform a host of tasks based on data.

Benefits of CDP

  • Eliminating data silos
  • Ensuring data protection and privacy
  • Increasing operational efficiency
  • Customized communication
  • Systematize processes
  • Come up with time-suitable marketing messages
  • Heightens customer engagement

Conclusion

The above digital technologies can play a key role in the process of customer experience optimization. By leveraging these ten technologies, companies can improve their interactions with customers and enhance their customer experience. Nevertheless, companies should be aware of the appropriate technologies that will be able to reach and engage their target audience for their every promotion, since every type of promotion needs unique channels. And also companies should ensure that they have properly implemented these technologies for getting better results.

 

Dhunicorn 0 Comments
Feb 9 2023
10 Steps to Become a Unicorn Company from a Start-up!

Unicorn startups are well-respected in the world of business. Becoming a successful unicorn needs several factors – customer-friendly branding techniques, a unique business model, growth-driven strategies, and on top of these, a unicorn refers to a start-up with a valuation of $1 billion or more, and so on. All over the world thousands of new companies come up with new services or products every year. However, most start-ups fail due to poor strategies and outdated business models and only a small percentage of start-ups could become unicorn companies. The fact that a business has only a 0.00006% chance of transforming into a unicorn, can be really challenging. If you want to give your company unicorn status, it’s important to be aware of how your products or services will make a better world. In this article, let’s see 10 steps you should follow to become a unicorn company.

  1. Specific Target Audience

More than 60% of unicorns depend on a B2C business system. These companies provide reasonable and latest products and services to everyday consumers. To become a unicorn company, create products or services that consumers want for their essential needs and discover ways to identify the specific target audience for your products or services. Every unicorn in the world offers a strong value proposition or a promise of how its products add value to the needs of customers. If you want to stay in the game, understand who your specific target audience is and how you can add value to your products for them.

  1. Introducing New Technologies

In the past two decades, all venture capitalists focused on investing in high-tech industries based on the basics of digital life.  This is the right time to introduce new technologies based on the advancement of digital life with more advanced technological features in fintech, industrial tech, health tech, mobility tech, digital commerce, and entertainment and media. Hi-tech is now influencing several verticals that make human life better. The better technologies you introduce the better unicorn you can develop. In a recent survey, it was said that roughly 90% of unicorns are software providers. May it be CRM systems, cloud computing, or any business software, all these leveraging technologies improve businesses dramatically.

  1. Solve Existing Problems

Products that solve existing problems will naturally gain customers. Every brand is a kind of service to the human race if we understand the nature of business in detail. Hence, every problem can inspire you to start a business. If your product can solve big problems that your competitors cannot, you have identified the right strategy that can make your brand become a unicorn. After solving the problem initially, you may continue advancing the features of your product by adding some elements that customers need. A perfect example of knowing their target audience is Canva. Its products were able to solve real and present problems and they have delivered the perfect product to the right customers. Canva taught us that if your product was able to solve big problems, by the time you launch, you will surely have ready audiences that will surely care about your business.

  1. Unique and Disruptive Business Model

Nowadays business disruption is the most effective business model that will become unicorns because it pertains to innovation in an industry that drastically affects the way it functions. Disruption refers to business innovation that fundamentally transforms the way that the industry or market functions. Every disruptive business provides simple yet creative solutions and cons-effective solutions that meet customer needs. Discover a new business disruption to develop a unicorn company.

  1. Secure Funding

Securing funds is an indispensable part of every start-up. And a unicorn’s value is often based on how venture capitalists and investors see themselves develop and grow from it. This is where longer-term forecasting comes in. As a start-up owner, you must know how you can secure proper funds to ensure the perfect functions of your company. Especially for start-ups that have a goal of becoming a unicorn, having sufficient funding is the most important step. There are various funding solutions available now.  You may choose wisely to make your company become a unicorn in the long run.

  1. Growth-driven Strategies

To develop your company as a unicorn, you should establish growth-driven strategies and set a long-term vision for your company. A growth strategy is an action plan that could help a company to grow continuously. Most unicorns have a clear vision and have achieved growth by obtaining tested validated sales channels and marketing strategies.  If a company applies the strategy appropriately, the company may acquire a huge number of customers and it will increase sales and revenue over a specific period. Growth-driven will unleash exact, quantifiable, and focused development to become a unicorn company from a scratch. 

  1. Hire the Right Talents

To build up a successful start-up, you need a strong team with the right talents that will help drive growth. It is important to hire employees with not only the skillsets you need but also the same values you are looking for implementing your company missions applicably. Keep in mind that the employees with the right talents will be able to forward your company to the next level since they want to provide the best to attain the next level in their careers.  If you will hire and lead people who are in on the same page as yours, then you’ll be able to join forces more effectively and reach your goals. 

  1. Business Relationships

Building relationships and establishing a strong rapport are two if of the most important aspects of developing a successful unicorn and these can be useful also during the trial-and-error stage. Having a strong business network will support companies to find suitable business partners, potential clients, and all types of investors. Developing a strong rapport with various business innovators and leaders can be highly beneficial for start-ups since new companies can gain valuable business insights from these business legends.

  1. Branding and Marketing

Many startups fail to capture their place in the market since their branding and marketing departments don’t perform well. Establishing the brand identity of your company and developing a detailed and long-term branding and marketing strategy will make you go on the right path. Once you have established a powerful image of your brand, you can start executing a marketing strategy based on your target audience. An excellent product concept can give a convincing reason for people to go for your product or even change preferences based on their status quo and market alternatives. 

  1. Scale Your Start-up

Scaling a business requires planning, some funding, skilled employees, enhanced processes, the latest technologies, and long-term goals. Scaling a business with the right sales and marketing strategies will support your company to become a unicorn company since it gives you a clear picture of building an accurate strategy that outlines key milestones. It can also align your short-term and long-term goals so that you can gradually reach the status of a unicorn.  

By having a large and untouched market with a fascinating value proposition, a quick word-of-mouth can be prompted which leads to attracting more buyers and potential clients then becoming the choice of the majority, and then eventually, passing the scalability test.

Conclusion

There is no exact formula to develop a unicorn company. However, the above steps and examples can help your company forward to the next level. If you want to stay competitive in your business model, you need a strong understanding of what your business concept is. Once you develop a powerful solution to address the existing problems and scale up, you will set a new path to reaching unicorn standards.

Dhunicorn 0 Comments
Feb 3 2023
Top Artificial Intelligence Trends to Capture the Global Tech Market

Artificial intelligence is the hottest technology in the global tech market. It has transformed the corporate world with innovative processes and gadgets and made everyone’s life more convenient. AI models provide the world with autonomous systems, cybersecurity, automation, RPA, etc. With artificial intelligence trends to boost productivity and efficiency, tech companies are changing the way we live. This article will help you to understand the power of artificial intelligence by explaining the current trends and the following are the top artificial intelligence trends in 2023 in the tech market:

Predictive analytics
Predictive analytics is the most important trend of artificial intelligence since it is highly helpful for better business and market research. It has gained a number of attention in recent years in the areas of machine learning and big data. With the support of data, statistical algorithms, and machine learning techniques, companies can make decisions for future outcomes. The key theme of this technique is to utilize the trends of the past to provide the best in the future. This trend has captured the attention of business analysts and market experts.

Embedded Application (EA)
The essential attributes of Embedded Application are fault tolerance, real-time, reliability, portability, and flexibility. This AI software application perpetually resides in a consumer or industrial device. This AI-based software and is programmed to have a special function in a device with a specific purpose that must meet size, time, energy, and memory constraints. There are different types of embedded systems in various gadgets and devices such as smartphones, digital cameras, digital wristwatches, embedded medical devices, and sensors. Embedded systems are transforming our lifestyles by creating newer opportunities and challenges. This is one of the best AI trends to follow if entrepreneurs want to play well in the tech market.

The Metaverse
Metaverse is an immersive virtual world in which everyone can work, play, live, transact, and socialise, enabled by the practice of mixed reality (virtual reality and augmented reality). Here, users are linked to their avatars or other digital illustration and the information gathered about their activities is personal data, which is accountable to data protection and privacy laws. It is the next evolution of the digital world, facilitated by multiple technologies including blockchain, artificial intelligence, smart objects, and edge computing. In a recent market study, the Metaverse Technology market had a valuation of $32 billion in 2021 and is possible to become $224 billion by 2030.

In the next decade onwards, the Metaverse is likely to provide the most incredible business opportunities to make the world evolve with innovative business concepts. Furthermore, a number of remarkable technologies are introduced for taking place within the Metaverse that could provide innovative business opportunities. Companies can enter into the Metaverse trends that are going to make our life prosperous in the future.

Security and Surveillance
A new level of security and surveillance has also become one of the best trends in artificial intelligence technologies. Surveillance technology is a software useful for monitoring activities, behaviour, and handling information. With video surveillance that combines biometric authentication using face and voice recognition with automated image analysis, we could more accurately identify objects. With the support of video capture and analysis software, we can help secure large public and private spaces by spotting potential threats. Companies may focus on this trend to protect every organization with the security and surveillance techniques of AI. It is said that this year, the global surveillance technology market had a valuation of over 130 billion U.S. dollars.

Manufacturing
Manufacturing has changed and entered a dynamic phase. It has promoted innovation and productivity in today’s economy and a global transformation is in progress to authorize manufacturing with AI.  AI plays various roles in manufacturing sectors. For example, automated production control is used to monitor equipment and check for quality control. AI-powered inspection is used to control the suitability of components for assembling cars and to sense product defects on the conveyor. In manufacturing, AI also plays a major role in using technology to automate multifaceted tasks and unearthing formerly unidentified patterns in manufacturing processes.

Fintech
It is a must for any financial industry to ensure its traditional priorities such as the speed and accuracy of transactions, the prevention of errors and abuses, the preservation of data privacy, and the responsibility for the confidentiality of transactions. The fast growth of Fintech in several sectors has created many benefits that include:

  • The key benefits of vendors are faster processes in accessibility and loan approvals. On account of a quick and hassle-free process, users become more adaptable to this new fast-paced technology.
  • In a one-stop platform, users can enjoy a very easy payment method and feel a better experience whenever they process different types of payments from various devices such as smartphones and tablets.
  • Several latest systems depend on chatbots and robot advisors to help users understand their finances. As Fintech comes with a very low-cost option, customers get more useful functions.
  • Fintech is powerful software that is very helpful for companies to collect payments accurately. It also helps everyone to know their updated account status.

It is predicted that the Global Financial Technology market will grow progressively and is expected to reach approximately $324 billion market value by 2026.

Healthcare
There is an improved uptake of AI technologies in the healthcare sector and the efficiency, accuracy, and convenience of AI in the healthcare sector played a big part in the driving factor for its growth in the global technology market. Artificial intelligence has already proven that it is a great boon to healthcare providers since it could facilitate care more efficiently and allow patients greater access to safe medical care. It will transform many aspects of patient care together with the related administrative processes. The potential benefits of artificial intelligence in the healthcare market are enormous as it:

  • Develops healthcare sectors with more trustworthy methods.
  • Provides patients with medical records of all communications and prescriptions.
  • Offers a great deal of transparent communication related to patient billing.
  • Allows healthcare professionals to access the patient’s data easily.
  • Provides data which that cannot be altered by anyone.

AI and IoT
Artificial Intelligence and the Internet of Things have provided magnificent changes in today’s business environment. When we connect any internet-connected devices with other gadgets wirelessly, the gadgets in this system can transmit and receive data from each other. With the support of IoT, workplaces and modern management have become smart with various hands-on facilities. It also supports companies to reduce operational costs and enhance overall efficiency and productivity. As IoT comes along with blockchain technology, companies can advance IoT industry processes to protect communications, modernize the software, and monitor usage and functions on the whole.

The AI in IoT market size is said to grow to 34 Billion USD in 2027 and the growing need of refining the human-machine and machine-to-machine interaction across households, healthcare and transportation activities will fasten the growth of AI in the IoT market for the coming years.

Conclusion
Artificial intelligence is capable to transform any type of organization. It has the key to unlocking a digital world where we can make more informed decisions based on data. The domination of AI affects every sector, from manufacturing to finance, bringing about never before seen increases in efficiency and productivity. Since every sector starts experimenting with this technology, the trends of AI keep evolving. Embrace AI, the benefits of AI to business are immense if used wisely.

Dhunicorn 0 Comments
Jan 17 2023
The Latest Trends in Last-mile Delivery

Last-mile delivery, the movement of products from a hub of transportation to the last delivery destination, has become one of the important e-commerce systems. Because of the growing demand for integrated delivery systems around the world, there is an upsurge in last-mile logistics because this is a key differentiator for ecommerce companies.

It is expected that the market size of the last-mile delivery market is to increase by USD 165.6 billion between 2023 and 2027. The growth of the market may be based on several factors such as the rising number of various e-commerce companies, consumer behaviours, emergencies, and the growing need for warehouses.

Why Last-mile delivery?

  1. 73% of the global population is shopping online.
  2. The market is expected to grow continuously even after this decade.
  3. 45% of online shoppers are interested to buy from a company again if an order is late.
  4. 41% of consumers are ready to pay an extra charge for same-day delivery.
  5. According to 45% of online shoppers, retailers meet delivery expectations.
  6. 56% of Gen Xers and 55% of Millennials like online shopping.
  7. In Countries like the US, almost 157.4 million shoppers expect free two-day shipping on their orders, and some areas even prefer one-day or same-day shipping.

Without vehicles’ existence, shoppers won’t be able to receive their orders, and that is the reason why a trustworthy fleet of transportation vehicles is essential for the success of last mile delivery. It might be challenging to deliver on fast turnaround times, but it’s worth it from some brands’ perspectives such as Amazon Prime became an example wherein consumers don’t mind paying in excess for quicker delivery. Businesses compete in such a way that their tactics and eCommerce operations are customer-centric, 100%. 

Here are the latest trends in last-mile delivery that supports companies to keep up with growing consumer expectations to get their orders faster. If you want to take your company forward to the next step, these trends may help you find out the right techniques.

Environment-friendly Deliveries

Environment-friendly deliveries have created a big impact on retailers and logistics services providers and the approach to eco-friendly last-mile delivery strategies is a relevant business and societal challenge. By encouraging green deliveries, corporates want to achieve zero greenhouse gas emissions. More importantly, creating solid sustainability goals which consist of an eco-friendly last mile is a vital step in the fight against climate change. Businesses with business models that promote sustainability often win customers and it boosts their brand image. Nowadays, companies keep focusing on providing environment-friendly deliveries with the support of reusable packaging material and reducing CO2 emissions by utilizing delivery trucks that use green energy. According to a study conducted by the World Economic Forum, the need for last-mile deliveries may grow by 78% by 2030. The following are some environment-friendly techniques that companies can adopt for sustainable delivery methods to support an eco-friendly last mile.

  • Monitoring an inventory of your current carbon footprintcan make you aware of what sustainability goals your company should adopt to save the planet.
  • Discovering some essential steps to decrease your carbon footprint is the next important aspect of a sustainability initiative.
  • Since general packing requirements may become a threat to our environment, identifying sustainable packing is a critical aspect of last-mile sustainability.
  • Adopting strategies for utilizing green energy to reduce emissions as it makes a great impact in your company atmosphere as well.
  • Communicate and give consumers a slower-speed choice which can contribute to decreasing harmful emissions. Researchers at MIT discovered that fast shipping not only increase expenses by up to 68%, but it also increases total carbon emissions by 15%.

Drones and Autonomous Vehicles

According to a study, almost 3250 parcels are transported globally every second. It is expected that it may be doubled by 2026. With a traditional approach to delivery, companies are not able to manage such a big volume of parcels. Consequently, e-commerce companies have taken modern approaches through autonomous vehicles, drones, and delivery bots. Drones and autonomous vehicles have been excellent solutions for last mile delivery. They have given benefits such as efficient delivery, cheaper operational cost, and environment-friendly technology and these are the primary reasons why they will have a positive impact on logistics.

In the future, e-commerce companies may adopt much more smart technologies and tools to enhance customer experience with last-mile delivery. It is expected that the global market size of autonomous last-mile delivery may reach $68+ Billion by 2028. E-commerce companies also keep trying to invent new devices and vehicles that can support fast and sustainable deliveries.

It was forecasted that last mile delivery will get more programmed through the execution of delivery drones. The heightened use of unmanned aerial vehicles (UAVs) for quicker delivery of goods is one of the main factors in the drone market’s growth.

Fast Deliveries

The rising number of consumer demand for receiving anything quicker has resulted in e-commerce companies focusing more on faster deliveries. “The faster the happier” has become a watchword for every customer in the digital world. Fast deliveries are a must for businesses that deliver the products of quick needs. It is expected that the market size of global same-day delivery may grow at a compound annual growth rate of 20.3% from 2020 to 2027. Because of increasing urbanization, fast delivery is a must for companies such as:

  • Direct-to-consumer model retail companies
  • Food delivery companies
  • Florists
  • Pharmacies

To conclude, last-mile challenges can be hard to handle if you are not knowledgeable about them. It is important to keep in mind that there’s no such thing as last-mile solution but you can apply these practices that can get positive results:

  1. Work harder to meet consumer demands efficiently
  2. Make on-time deliveries
  3. Delivery logistics’ smart automation

These right practices, when combined with an appropriate app, can lessen the risk of last-mile problems and start flourishing during the most challenging phase of the delivery business.

Urban Warehouses

When it comes to online purchases, most customers demand same-day deliveries. Hence, companies need to arrange warehouses and hubs closer to the city. Urban warehouses have become a key place for guaranteeing fast logistics services in every urban hub. It is strategically positioned for the businesses, between its distribution center and the bulk of its clients, being an effective solution for complying with ecommerce business standards: same-day deliveries and trouble-free product returns. With the support of urban warehouses, companies are able to minimize the risk of damaged goods. It is an innovative approach to provide fast and professional services based on customer demands since retailers can gain quick access to a large volume of customers. Urban warehouses and fulfilment centres are two essential sources that can play a great role in fast deliveries anywhere in the world. The rise of ecommerce is one of the important reasons why urban warehouses have become well-known in supply chains nowadays.    

Smart Tracking

E-commerce companies have adopted advanced technologies such as smart tracking to improve their last-mile delivery. With smart tracking, some important features such as real-time tracking, visibility, and route optimization are supporting them with seamless deliveries and fleet management. It also contributes to increasing cost-effectiveness, enhancing driving management, inhibiting auto theft, lessening vehicle idle time by route optimization, and boosting consumer satisfaction. By keeping the customers informed about the correct location of an item in transit by providing more visibility, e-commerce companies have developed a sense of secure deliveries among customers. As it helps ensure that products are delivered to customers on time and professionally, smart tracking helps improve customer satisfaction levels.

Conclusion

When it comes to last-mile delivery, technology plays a key role to break boundaries. With the support of the latest technologies, the last-mile delivery system keeps growing to meet consumer demands. It is expected that this system will continue with the growth of e-commerce because of its increased needs. And also, to keep ahead of competitors, it is a must for every company that wants to achieve in the digital world. Hence, companies are to stay on the latest trends in Last-mile delivery to advance sales and marketing.

Dhunicorn 0 Comments
May 16 2021
Can Content Automation Do Better Marketing?

“Technology, through automation and artificial intelligence, is definitely one of the most disruptive sources.” – Alain Dehaze

In the past, converting content into a marketing material was so tricky. It consumed our time and the cost of using various writing utensils and printing services. Once we started surviving in the digital life where content is king, the marketing industry entered the digital world and digital publishing services became a great boon for content marketers in every sector, thanks to the technology that changed the scenario and revolutionized the way every marketing industry followed earlier.

The new lock: where is the key?
Currently, the scenario comes with new challenges. When it comes to content marketing, present online content marketers face new marketing and production challenges because of a plethora of content in the digital world. On the one hand, content marketing is one of the essential parts of any industry, but on the other hand, it has currently become a complicated process since the variety of content goes unlimited and the way how the content is consumed by people has become unimaginable.

A large amount of the content generated today is consumed in its digital form. Digital content publishing has gradually entered into every sector such as IT, entertainment, business, and education. The form of content has evolved as variety of formats in different platforms and has created complex production processes that need special workflows for the variety of content produced. Every step in production of digital content requires customization and careful examination to suit the output required by the marketers.

Content + Automation process = ?
Content marketers need to overcome these challenges with innovative tools and ideas if they want to rule the kingdom of content. Here, automation, an obvious answer for many of the problems currently faced by publishing houses and content marketing industry, comes as an ultimate problem solver which makes content production smooth, uncomplicated, fast and easy. Content automation supports digital marketing strategy which integrates big data, blockchain, artificial intelligence, and natural language in order to accelerate the process of both production and distribution.

For the past few years, the ship of content marketing has definitely steered in the direction of automation. Around 51% of digital companies have started using marketing automation, according to statistics. If information is reliable, relevant, insightful and actionable with a proven and powerful method, customers will be attracted to marketing strategies. Here, technology plays a major role in providing fruitful data to customers.

With one-stop automation services processing in the cloud, all the processes in publishing which can be automated are scripted to work on the infrastructure of cloud computing. Workflows are developed by lining up different types of processes in the expected flow. The platform is exclusively designed to carry out a variety of automated tasks – composition, transformation and enhancement based on tailor-made automated workflows. Irrespective of at what stage your content production lines currently, automation can be applied at any phase of production, either the entire process or adopting it progressively, platforms and features that can be tailored to suit the expected demands.

In fact, recent content market demands have necessitated the inclusion of elements in content like info graphics, images, and GIFs, and interactive elements like videos and games. The content we produce is to be enriched with dynamic indexing, metadata, and semantic empowerment. In the method of content production with automation, the content is empowered with all the strategies that need for effective marketing. With the support of automation in content production, content marketers are able to streamline and accelerate the entire workflow, from the initial draft to the final output that they need.

Benefits of content automation in marketing
Content automation with a set of technologies supports for automating manual processes in content marketing. Its key aim is to automate the process of production and distribution in every stage and to keep the content up-to-date without the support of human intervention. Here let’s study some of the most important benefits of content automation in marketing.

  • Content automation improves the credibility of your product or service with content marketing strategies and can make your brand trendy.
  • Technically, it helps put sales on autopilot, sharing content across multiple digital platforms and optimizing content with SEO techniques. Your brands can catch a good place on Google search engine.
  • It converts content into other formats such as translated versions, audio or graphics, proofreading content to solve spelling and grammar issues and publishing content with reminders and notifications
  • Content automation supports your branding pages to receive more visibility and makes your social media engagement following.
  • With content automation, you can manage the entire process of your content strategy since you can virtually track every possible statistics on your campaign.
  • With the support of content automation, you can have the chances of converting high-quality qualified leads into sales. Content automation drives sales on specific products or services, empowering you control the way you sell.

Content automation tools for marketing

Content automation tools for marketing make a task a little more painless.  Here are some effective tools that you would help you streamline marketing functions.

  • io: It helps you send messages to targeted customers for specific products in a customer-friendly way.
  • Constant Contact: It is an email-marketing automation tool that helps you take your marketing to the next level.
  • Marketo: It is a sort of marketing software that lets you drive revenue with lead management.
  • Dialog Tech: It can be highly useful when you focus on voice-based marketing automation.
  • Oracle Eloqua: It lets marketers plan automated as well as personalized campaigns.
  • Bizible: Bizible is a tool that supports you to close the gap between sales and marketing.
  • Bremy: It lets you configure a customized content marketing package of database publishing, email newsletters and video editing.
  • Genoo: It enhances the success of your marketing plans.

Conclusion
With delivering excellence of designs and formats, automation services have become a better platform for content marketers to motivate the community with new words. The content is not only described words but also an art with alluring designs giving a new shape to the world. With a new perspective of content, we can imagine a better world and make reading fun for aspiring readers. Start-ups are increasingly turning to marketing strategies with content automation. The more marketing functions become automated, the more the marketing teams can focus on marketing strategies and digital marketing campaigns.

Content marketing is essential for a company to executing any long-term marketing strategy, but it is difficult to identify the most effective working content. In this case, automation will provide the data to answer your questions and enhance your content marketing processes. With the support of automation, you may:

  • Identify cost-effective and customer-friendly channels and campaigns.
  • Find out how your content influences buyer behaviour, and helps to increase leads on a particular content marketing campaign.
Dhunicorn 0 Comments
May 14 2021
Data Mining Techniques for Stock Market Analysis and Prediction

“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web.

Analysis-based stock market prediction is essentially important since it can deal with the huge amount of money and stock buyers need a systematic and more accurate prediction. Because of high-risk investments, companies and individuals use different types of algorithms to predict the stock market. With the rising number of factors on global economy and the revolution of information technology, the number of financial data gets generated and accumulated forever at an extraordinary speed. Consequently, there is a compelling need for IT-based methods for monitoring massive amount of financial data to support companies and individuals before they take any strategic decision and investment planning.

The economy of every country is linked with the performance of stock markets. And also, apart from companies, common people are also interested to buy shares as a small investment. Consequently, analyzing stock market is not only related to macroeconomic parameters but also associated with everyday life. Therefore, there must be a systematic approach to reduce the uncertainty in stock market. Nowadays data mining has become one of the important technologies among various sectors and non-business organizations. Data mining techniques rely on data collection and warehousing with the support of computer processing. With these techniques, we can get the benefits of reduced cost, increased revenue, and stock market awareness. Applying data mining techniques for stock market analysis and prediction reveals some useful tips and predicts trends in the future and behaviours in stock markets. There are various data mining techniques in the world. Let’s study five key data mining techniques for analysis and prediction.

Neural Network in Stock Market

The neural network, one of the efficient data mining techniques, is used by companies for almost one decade. This technique is successfully applied in various learning applications for understanding a subject as per the way how our brain functions work. As it is a computational method, it is highly effective during this digital era. At the same time, it combines the features of brain functions and the structure of digital content. The key benefit of this method is that it can simultaneously forecast selling and buying signs with the prediction of future trends and decision-making tips for stock investors. There are various neural network-based architectures such as convolutional neural network, recurrent neural networks, multilayer perception and long short-term memory for predicting the stock price of companies.

Advantages of Neural Networks

  • Neural networks can work beyond the input and can produce the output.
  • The loss of data does not affect its functions since the data is stored in networks.
  • These networks can keep learning by observing examples.
  • We can get multi-skilled work from these networks.
  • Every piece of information is useful in the network.
  • These networks store information on the entire network.
  • Cost and time benefit. You can not only save money and time but also have your work done faster and error-free with quality and accuracy in results.

Decision Tree in Stock Market

Decision tree method is the best method for making decisions as it can deal with a lot of complex information and it is as simple as a ‘flowchart’ to assist you in making conclusions. It is used for building stratification and regression models to be used in data mining and trading. With the effective structure of decision tree, we get empowered to take systematic decisions with an accurate, balanced picture of the risks and rewards. When it comes to decision tree technique, the root of a decision tree is based on simple questions and related answers. Also, each question leads you to study another set of questions. Hence, this method is a simple technique for solving complex problems.

Advantages of Decision Tree

  • It works without the need of normalization of data.
  • It works without the need of scaling of data.
  • It is a simple method which can be easily explained to any technical team
  • It needs less effort for data preparation compared to other methods.
  • It makes us curious to take any decision as it is based on questions and answers.
  • It requires less training period.

 

Factor Analysis in Stock Market

This type of analysis is mainly useful in contexts in which a few common causes of variation determine a huge number of variables. Recently research on factor analysis concludes that a large number of information can be successfully summarized by a small number of approximate factors. It is a method which depends on a statistical approach and explains fluctuations among variables. Generally, there are four types of factor analysis such as exploratory factor analysis, confirmatory factor analysis, multiple factor analysis and generalized procrustes analysis.

Advantages of Factor Analysis

  • We can use both subjective and objective attributes.
  • We can use this algorithm to recognize the hidden dimensions which sometimes may not be available from direct analysis.
  • We can get accurate results using this algorithm.
  • It can be used to identify hidden constructs which may or may not be necessary from direct analysis.
  • It is not complicated to do, but it is low-cost and accurate.

Clustering in Stock Market

Clustering, an effective method for data analysis, solves problems of classification. The key objective this method is to classify data into groups. When it comes to clustering technique, algorithms that search for groups of records play a major role. Clustering helps single out important features that distinguish various groups.

Advantages of Clustering

  • It is very simple to implement.
  • We can use this method for large datasets.
  • It guarantees convergence.
  • It helps to generalize different clusters in one form.

 

Association Rules in Stock Market

Ability to predict association between buyers is very critical for market dealers or investors to boost their profits. Decision-making as such as whether to sell, buy or hold shared for investor in stock market is also a challenging task. This type of data mining algorithm determines the associations among factors in the database. For instance, this technique explores how buyer X is related to buyer Y and for decision makers before investment. The association rule discovers hidden patterns in the largest dataset of various domains. 

Advantages of Association Rule

  • It is appropriate for low cardinality sparse transaction database.
  • With lease memory consumption, we can use this algorithm.
  • It is very easy to implement.
  • We can eliminate repeated database.
  • Finding association is a more important task for marketers.

Conclusion
The more data we collect from customers the more analysis and prediction we can get. And the more accurate prediction we have the more revenue we can generate. Hence when it comes to stock market prediction, data collected from customers plays a major role. In view of the above techniques, we have concluded that by using data mining techniques, it is possible to obtain data with accuracy and reliability, which provide share buyers result-oriented solutions on investing their valuable money. Data mining, the method of uncovering consequential trends and patterns, sifts through large amounts of financial data stored. With the support of technologies of pattern recognition, and methods of statistical and mathematical techniques, the process of data mining turns raw data into useful information. Hence, either companies or individuals can learn more about public listed companies so that they can develop effective strategies before any investment.

 

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PCPB of Dhunicorn

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Component 1 – Growth, Public Companies Business Opportunities

Has five powerful resources to help the public listed companies connect with other companies internationally:

  • for business breakthrough & growth
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Helps business development by improving sales via its global B2B portals, sales leads referral services, sales and marketing team training, the portal to find strategic business partners around the world, and etc.

 

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Corporate officers experience a lot of challenges & issues in their business operations. This component helps them get business advice, solutions & consultations from a team of business experts, specialists, advisors, and consultants.

 

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Allows businesses to have an opportunity in becoming a member of one of the world’s most prestigious business clubs. It gives chance to connect, discuss, share knowledge, and build meaningful collaborations through a network of the world’s top business elites.

 

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Provides comprehensive market exploration assistance in China, India, Asia, Australasia, Europe, North America and South America to find profitable opportunities in these regions. Through MarketSuccess, your business results and success in these countries will be enhanced.

 

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Helps in discovering investment opportunities in the future Unicorns, Decacorns, and Hectocorns.

 

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Facilitates participation in some of the most inspirational & grandeur business events that gather top business leaders around the world.

 

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Opportunity to join and win awards in the prestigious business competition held by the DHUNICORN & judged by a panel of business specialists.

 

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For further information and to know how Dhunicorn can help your company achieve all-round success, contact us at inquiries@dhunicorn.com

Dhunicorn 0 Comments
Apr 20 2021
Achieving PROSPERITY with DHUNICORN Public Companies Prosperity Boost

DHUNICORN is a comprehensive solutions provider for companies to build, improve and achieve successful businesses.

Our aim is to boost the growth and prosperity of public listed companies across the world in 2021 and beyond.

We offer powerful and effective business services to public listed companies across the world. Our products and services are strategically developed by our professional experts with 9 core components that focus on the vigorous growth & success of a business.

 

Component 1 – Growth, Public Companies Business Opportunities  
Has five powerful resources to help the public listed companies connect with other companies internationally: 

  • for business breakthrough & growth
  • for acquiring strategic business partnerships and new ventures
  • for vertical & horizontal expansion opportunities
  • for increasing market capitalization and enhancing market value

 

Component 2 – Growth, Sales & Marketing Improvement
Helps business development by improving sales via its global B2B portals, sales leads referral services, sales and marketing team training, the portal to find strategic business partners around the world, and etc.

 

Component 3 – Corporate Learning & Continuous Improvement
Offers professionally developed robust online training courses and business courses by international world-class speakers. Our courses play a vital part in strengthening and elevating the knowledge, skills, values and abilities of the companies’ workforce, thereby help companies improve performance and business growth!

 

Component 4 – CEO SuperThinkTank
Corporate officers experience a lot of challenges & issues in their business operations. This component helps them get business advice, solutions & consultations from a team of business experts, specialists, advisors, and consultants.

 

Component 5 – Global Business Network and Resources
Allows businesses to have an opportunity in becoming a member of one of the world’s most prestigious business clubs. It gives chance to connect, discuss, share knowledge, and build meaningful collaborations through a network of the world’s top business elites.

 

Component 6 – MarketSuccess
Provides comprehensive market exploration assistance in China, India, Asia, Australasia, Europe, North America and South America to find profitable opportunities in these regions. Through MarketSuccess, your business results and success in these countries will be enhanced.

 

Component 7 – D.H.Unicorn Discovery
Helps in discovering investment opportunities in the future Unicorns, Decacorns, and Hectocorns.

 

Component 8 – Business Excellence Summit, Conferences & Reports

Facilitates participation in some of the most inspirational & grandeur business events that gather top business leaders around the world.

 

Component 9 – Global Golden Business Awards Competition
Opportunity to join and win awards in the prestigious business competition held by the DHUNICORN & judged by a panel of business specialists.

 

These 9 components can benefit you in:

  • Discovering innovative business opportunities
  • Exploring investment opportunities
  • Enhancing business operations
  • Achieving competitive excellence 
  • Improving overall business performance

 

PCPB it’s all about prosperities. We intend to invite you to attend a FREE VIDEOCONFERENCE conducted by our experts. We will present PCPB 9 core components that focus on the vigorous growth & success of your business.

Hence, don’t miss the chance, book your date now!

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